8 Things I Wish I Knew Before Running a Bakery
8 honest lessons from running a home bakery — from shared kitchen struggles to knowing your why.
The Reality of Running a One-Person Bakery
A behind-the-scenes reflection on building FedwithMatcha — the exhaustion, doubts, and the lessons along the way
Why It Took 2 Years to Sell My Matcha Brownies
On texture, intuition, and believing in what I was building — from test bakes, internships, pop-ups to building my first group of regulars
Why I Chose Ceremonial-Grade Matcha
The story behind FedwithMatcha, from my mother's kitchen to a home-based matcha bakery in Singapore